Education - louissalguero

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Interaction Design (IxD) - Computer Science and Design

Interaction Design helps me understand, and map out strategies to develop interfaces and other products that will be easy to use, easy to interact with, in harmony with both an intuitive and natural flow.

Journey Mapping - Understanding the user's challenges

This is a 'Journey Map' I came up, this is is different to many existing models out there and it has 3 frustration levels on the scale: Blue being feeling OK, Yellow a bit more difficult and Red being really frustrated. The full story can be viewed on:

This is one of my module result notifications when I completed User Experience: Research & Prototyping, I am proud I completed it and learned a lot.

I am proud of being a part of the UC San Diego community and I feel this is helping me grow on so many levels including print media because these principles can be used to plan advertising and promotion campaigns, etc.

Designing for The Future - Service Design/Transition Design

The demands of modern life and its complexities pose new challenges for big companies and communities at large, they are now turning to a new source of inspiration: Design or Service Design.

Design thinking is being used to find new solutions to work through challenging issues, designers are now helping companies understand the relationships with their customers, users and help communities solve local problems.

Could design improve your life and that of your organisation? The answer is yes.....
Some of the most important things I learned:

  • Strategic design, which situates design within a broad context of policy, regulation, culture and economy. Some of these policy, regulation issues are known as 'Dark Matter'

  • Service design, which is used by designers to deal with complexity within an organisation or community

  • Transdisciplinary design, which brings together people  from diverse disciplines in order to create solutions that have  technical, aesthetic and social elements including architects, engineers, UX designers, local authorities, financiers, etc.

  • Transition design, which addresses the need for multi-level, multi-stage change such as environmental impact and planning teams for green projects.

This is my Service Design Presentation, please click on the link to watch.

The Architectural Imagination

This is an introductory course in Architecture covering various historical, spiritual and cultural aspects of Architecture as a fine Art. One of the most important parts of the course is Le Corbusier with his 'Machines for Living' referring to homes viewed in technological terms, steel, glass and concrete which are the basis for modern Architecture.

To fully understand Architectural imagination there is a need for thorough analysis and thought which is undertaken during the course, deep aspects such as Hegel's description of Symbolic, Classical and Romantic Architecture to the point of negating itself, did Hegel condemn Architecture to he past?

The course also covers more modern aspects of Architecture such as Aldo Rossi's Typology.

The Architectural Imagination has aided me in terms of my UX design growth and scope because its historical value but in terms of angles of projection and perspective.

I have also improved my problem solving skills and has refined my methodology in terms of clear thinking - a more logical and concise manner in which to solve complex problems.

Here are some of the most important skills I have learned in more detail:

  • How to read, analyze, and understand different forms of architectural representation, and historical, cultural and psychological factors.

  • Social and historical contexts behind major works of architecture such as The Cuneo Monument by Aldo Rossi.

  • Basic principles to produce my own architectural drawings and models from sketch to rationed models.

  • Pertinent content for academic study or a professional career as an architect which I will study further.

This is my own model of the Cuneo Monument by Aldo Rossi in Italy.

Models in Architecture – design through physical & digital models

Physical and digital design skills are key to practitioners in Art,  Design, and Engineering, as well as many other creative professions.  Models are essential in Architecture. In design practice all kinds of  physical scale models and digital models are used side by side.

I have gained experience that has inspired me to advance in my personal and professional  development.

I have attained skills in a practical way. First, I  focused on sketch models for the early stages of a Design process, then I continued with virtual representations for Design Communication and  finally more precise and detailed models will be used for further  development of the ideas.

In the theoretical part of the course, I learned about many  different sorts of models: How Architects use these and how they are  essential in the Design process.

The practical part of the course addressed a number of challenges. I have gained a greater appreciation concerning the modelling process with many mock ups done in the duration of the course.

This is one of the many models I created, I call this one 'My Dream House' (avant garde). I just visualized it and let my imagination go.

IMAGE | ABILITY - Visualizing the Unimaginable

Students and professionals in science, design and technology have to  develop and communicate concepts that are often difficult to comprehend  for the public, their peers and even themselves.

This communication course will help you enhance your communication  and interpersonal skills and provide insight, tips and tricks to make  such complex and seemingly unimaginable concepts and ideas imaginable.

After finishing this course you will be more skilled in finding the  right visual language to convey your ideas, thoughts and vision. You  will be able to illustrate concepts and themes and you will know how to  unravel complexity by using diagrams and schemes.

This is an assignment is an abstract for Style and Expression and a re-brand from my first assignment about Straya (Australia).

Open2study (Open Universities Australia)

Online Advertising

A course on Advertising on the web covering the evolution of advertising, subjects like:

  • Evolution of online advertising,
  • Types of online advertising,
  • Digital advertising,
  • Digital campaign planning and measuring

UX Design

User Experience design short course to compliment my web + graphic + writing for the web. This course covered:

  • Wire framing,
  • Personas,
  • SEO (Search Engine Optimisation),
  • Stakeholder and SME engagement,
  • Conducting research,
  • Conducting useability tests, etc.

Writing for the web

Short course for effectively writing on the web which compliments web + graphic + UX design.
It covered:

  • The inverted Pyramid content principle (info hierarchy),
  • User's browsing/scanning patterns (F pattern),
  • Use of active voice when writing content,
  • The difference between writing for print and digital,
  • How to break up  and organise content (bunching), etc.

Graphic Design

Grenadi School of Design (The Computer Graphics School)

  • Associate Diploma, Graphic Design
  • Cert. II in Publishing and Graphic Arts, Graphic Design - Desktop Publishing

Web Design

Chisholm TAFE

  • Cert. in Web Design, Design for the World Wide Web
  • Web Design using Adobe Creative Suite and HTML coding using Notepad

Self-development and further education

User Experience (UX) Research and Design MicroMasters

University of Michigan

I am penciled in to do my MicroMasters in UX (User Experience) with the University of Michigan, coming soon.
© Website designed and developed by Louis Salguero - (UX, graphic, web) - 2017
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